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Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

The Storefront strategy: Is DoorDash quietly becoming a restaurant operating system?

April 15, 2025 | Industry News
In March 2025, Restaurantology completed a scan of nearly 15,000 multi-unit restaurant websites. The goal? Identify brands using DoorDash Storefront, the commission-free direct ordering tool embedded...
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Mastering “the industry’s f-word” – Building an actionable GTM with strategic franchise coverage

November 18, 2024 | Go-to-Market (GTM)
This is the fourth and final blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for...
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Justifying “the industry’s f-word” – Planning for complex growth strategies

November 11, 2024 | Go-to-Market (GTM)
This is the third blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
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Qualifying “the industry’s f-word” – A guide to prioritizing the right franchise brands

November 4, 2024 | Go-to-Market (GTM)
This is the second blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
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Discovering “the industry’s f-word” – How fragmented tech adoption derails your GTM

October 30, 2024 | Go-to-Market (GTM)
This blog kicks off a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised brands....
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Opinion: Most churn targets for restaurant tech companies are unrealistic

September 23, 2024 | Trends and Advice
Over the past seven years, I’ve had the privilege of consulting with some of the top B2B companies in the restaurant tech industry. This experience has given me a front-row seat to the inner...
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Restaurant Tech Index: Toast POS (Revisited)

August 26, 2024 | Industry News
In May 2023, we released our first Restaurant Tech Index, spotlighting the rapid growth of Toast POS in the restaurant industry. Fueled by its all-in-one platform and rising adoption among multi-unit...
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Opinion: Restaurant tech needs to slow down

March 27, 2024 | Trends and Advice
Innovation in the restaurant tech space is accelerating, which is undoubtedly a net-positive for the overall industry. There’s an unfortunate byproduct of this ongoing innovation, though, and...
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What would the “goodest” restaurant tech quota look like?

December 5, 2023 | Go-to-Market (GTM)
“Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.” When Simon Sinek talks about great leaders, he’s not wrong....
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Certain restaurant tech quotas are really un-SMART

November 21, 2023 | Go-to-Market (GTM)
If you’re in SaaS sales, you know quotas are the lifeblood of revenue growth. For most sales professionals in the restaurant tech industry, quotas are typically MRR or ARR bookings measured...
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