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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

The restaurant industry’s SaaS pricing paradox

November 7, 2023 | Go-to-Market (GTM)
Most restaurants run razor-thin margins. And for many, these margins seem to be getting thinner and thinner. In terms of primary expenses associated with running a restaurant, prices are going up...
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It’s a competitive time to sell software to restaurants

October 24, 2023 | Go-to-Market (GTM)
Software innovation is accelerating, and so are the number of tech companies targeting the restaurant industry. Collectively, we’re starting to ask for a lot from restaurant operators. The tech...
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3 tips for crafting emails that cold-pitch SaaS to restaurants (and beyond)

October 10, 2023 | Office Hours
“If I had more time, I would have written a shorter email.” Sorry, Mark Twain. I just couldn’t resist. Selling to restaurants is not easy, and is not for the faint of heart. This industry has a...
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Opinion: There are only 2 GTM strategies for restaurant tech companies

September 26, 2023 | Go-to-Market (GTM)
Are you Olo or are you Toast? It might seem weird, however *that* is the question. In the 15 years I’ve spent obsessing over restaurant tech GTM strategy, I’ve become more and more convinced...
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List purchase is ruining your GTM

August 29, 2023 | Go-to-Market (GTM)
Purchasing lists has been the “go-to” for restaurant tech go-to-market (GTM) strategies. But can modern SaaS companies really depend on flat files to generate nimble GTMs? The short answer is no,...
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Bad data is ruining your GTM

August 22, 2023 | Go-to-Market (GTM)
Bad data can have far-reaching effects on go-to-market strategies. So why is there so little priority placed on improving data strategy? Underestimating the negative effects of bad data on business...
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Solving data decay: using integrated market intelligence to fix the problem at its source

July 24, 2023 | Trends and Advice
This is the third and final blog in a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. Read part one here...
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Diagnosing data decay: A step-by-step guide for companies selling to restaurants

July 17, 2023 | Trends and Advice
This is the second blog in a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. Read part one here....
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Defining data decay: understanding the gradual erosion of CRM data quality

July 10, 2023 | Trends and Advice
This blog kicks off a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. While the value of any CRM lies in...
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5 sandwich & sub shops on Restaurantology’s radar

June 13, 2023 | Industry News
Americans love sandwiches. They are the cornerstone of breakfast, lunch, and dinner menus across both Limited- and Full-Service restaurants. Last year alone, billions of dollars were made selling...
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