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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Is restaurant unit growth the best measurement of success?

March 7, 2023 | Trends and Advice
It’s been a rough few years for restaurants, but growth and expansion are back on the menu. When restaurants talk about growth, they mean a couple of things: expansion into new markets or new...

Why is it so hard to sell to franchised brands?

October 19, 2022 | Trends and Advice
 Three words: unpredictability, inconsistency, uncertainty   Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by...

What makes a good or bad sales quota?

September 20, 2022 | Trends and Advice
Ahh, what commercial team doesn’t love the age-old saying: “ABC: Always Be Closing!”? But the truth of the matter is, if you aren’t dangling a carrot in front of your reps, how will they stay...

How to combat seasonal buying cycles in restaurants

August 26, 2022 | Trends and Advice
Riddle me this: why is it that revenue-generating teams selling into the hospitality industry typically need to ramp sales at a time when restaurants couldn’t be more distracted or disinterested?...

7 steps to streamline sales territory planning

July 15, 2022 | Trends and Advice
We’re halfway through what most call their fiscal year, and if your brain is starting to wander towards FY2023 planning, we don’t blame you. Companies big and small often use August and...

Multi-unit growth summary – June 2022 Recap

July 1, 2022 | Industry News
This is part six in a continued series documenting multiunit restaurant growth in the United States and Canada. June brings us more Multiunit Restaurant (MUR) openings, and we’re here for it....

How to navigate the niche segment of eatertainment

June 25, 2022 | Industry News
Gone are the days when consumers had to choose when and where to eat in isolation of where they wanted to play. Having a food and beverage component of a business is table stakes in today’s market....

Multiunit growth summary – May 2022 Recap

June 2, 2022 | Industry News
This is part five in a continued series documenting multiunit restaurant growth in the United States and

How to know when restaurants are in a buying cycle

May 27, 2022 | Trends and Advice
All restaurants share a goal: do better than the day before. Seems simple, but when the economy came to a screeching halt, restaurants pivoted to to-go and delivery. Pizza and chicken-driven brands...

The future of CRM data is integrated

May 17, 2022 | Tech Insights
For marketing to customer success to sales – the customer relationship management (CRM) platforms are getting smarter. With improved automation, integrations, and user experience, people can...