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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Is decline in multi-unit restaurant locations a “bleeding” indicator?

March 14, 2023 | Trends and Advice
Contraction. Most consider it a four-letter word when talking about restaurant growth. And they wouldn’t be wrong. Yes, contraction among multi-unit restaurants means location count is...

Is restaurant unit growth the best measurement of success?

March 7, 2023 | Trends and Advice
It’s been a rough few years for restaurants, but growth and expansion are back on the menu. When restaurants talk about growth, they mean a couple of things: expansion into new markets or new...

Why is it so hard to sell to franchised brands?

October 19, 2022 | Trends and Advice
 Three words: unpredictability, inconsistency, uncertainty   Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by...

What makes a good or bad sales quota?

September 20, 2022 | Trends and Advice
Ahh, what commercial team doesn’t love the age-old saying: “ABC: Always Be Closing!”? But the truth of the matter is, if you aren’t dangling a carrot in front of your reps, how will they stay...

How to combat seasonal buying cycles in restaurants

August 26, 2022 | Trends and Advice
Riddle me this: why is it that revenue-generating teams selling into the hospitality industry typically need to ramp sales at a time when restaurants couldn’t be more distracted or disinterested?...

7 steps to streamline sales territory planning

July 15, 2022 | Trends and Advice
We’re halfway through what most call their fiscal year, and if your brain is starting to wander towards FY2023 planning, we don’t blame you. Companies big and small often use August and...

How to know when restaurants are in a buying cycle

May 27, 2022 | Trends and Advice
All restaurants share a goal: do better than the day before. Seems simple, but when the economy came to a screeching halt, restaurants pivoted to to-go and delivery. Pizza and chicken-driven brands...

The future of CRM data is integrated

May 17, 2022 | Tech Insights
For marketing to customer success to sales – the customer relationship management (CRM) platforms are getting smarter. With improved automation, integrations, and user experience, people can...

Great sales reps often aren’t cut out for data entry

May 6, 2022 | Trends and Advice
Having confidence in your CRM data, which should be powering just about every aspect of your business, is not always easy. But where do we point the “ownership finger” when it comes time...

How to qualify multi-unit restaurant brands in under 10 seconds

April 19, 2022 | Trends and Advice
The modern restaurant qualification process is better, faster, and likely takes place before your sales rep even picks up the phone. In a typical sales cycle, that is one that follows the traditional...